I guess the Apple rumors have struck a nerve considering the number of new articles and commentaries written about the possibility. I liked Mr. Fulton’s take on this as he generally seems to have a level opinion on things, not too hot or too cold. Mr. Wilcox, not to be left out, has responded to his responders. After reading this second article, I can believe that he wanted to start a good discussion. However, his attempt to show “I’m one of you guys” by pointing out other articles he has written about technology in general and Apple in particular, seem to me to be about covering his bases. If the “iSlab”, (his nominal label) fails, he was right in predicting it. If it does well, he wrote this second article explaining why it did well and how he’s always been an Apple backer; so again, he was right. This probably sounds more negative than I mean it to be, because I am happy he wrote the original item and the follow-up piece as well. I think this is because I’m a news junkie and wanted something to carry me over until the (I hope) eventual announcement of such a device.
Others, including Mr. Scoble, Mr. Carr, and Mr. Flores also weighed in on the original article. Although I liked this last article the most out of the three, I had two issues with it. 1) The price still has to be low enough. Even adding magazine/newspaper/textbook subscriptions, media center remote control, and more pleasant web surfing doesn’t make me want to splash out more than $400 for such a device. Even that seems high. However, if Mr. Scoble is right, then all I have to do is wait to hit the price point I want. 2) I love the idea of textbooks, but textbook publishers as a group are generally stupid. I don’t think they will be much more enlightened than the RIAA, MPAA, Author’s Guild, or game publishers. They will love the idea of charging the same amount for an electronic textbook that expires after one semester as they do for the physical copy. They will even have all kinds of justifications of how this is better for the consumer and why they still need to charge the same amount. The especially dull in the group will even argue that they should charge more. In the end, they will have to be dragged, kicking and screaming, into a new business model invented by someone else, like iTunes, Netflix, Steam just like the other groups before them. Hopefully, the business cycles have shortened and someone “disrupts” them faster. Although they aren’t perfect, I like the way that Manning Publications Co. has enabled electronic copies. Maybe they would consider branching out into the general textbook publishing world if something like the “iSlab” gave them an opening. I guess one can hope.